Transforming Public Healthcare through MedTech: A Multi-Method Qualitative Research

India has undergone a rapid transformation in digital healthcare to keep pace with the global healthcare landscape. As a developing nation, India continues to struggle with implementing MedTech (medical technology) in public healthcare. There is a need to explore the complexities of MedTech adoption in public healthcare, where patient experience, empowerment, trust formation, and value co-creation remains underdeveloped. This research employs a multiple-method qualitative research design. A total of 38 interviews were conducted with multiple stakeholders, including doctors, nurses, pharmacists, medical staff, patients and their relatives, to gain a holistic understanding. Thematic analysis presents themes and sub-themes, which are further connected to present a conceptual framework through Total Interpretive Structural Modeling (TISM). Identified themes are grounded in the UTAUT2 and Service-Dominant (S-D) Logic. Furthermore, MICMAC analysis distinguishes between driver, intervening, and dependent themes. Behavioral and institutional drivers and barriers to the adoption of MedTech are identified. Results show that employee perceived value and trust in MedTech is crucial for employee empowerment and the adoption of MedTech. This in turn improves trust formation, patient experience and empowerment, and leads to value co-creation. The research presents a pathway for multiple stakeholders including health marketers to improve the adoption of MedTech in public healthcare by enhancing drivers, eliminating barriers, and reinforcing positive outcomes, including patient experience, trust formation, and value co-creation.