Layanan Halal, Citra Destinasi, dan Kepuasan Terhadap Minat Kunjungan Ulang di Padang

Tourist revisit intention is important for Padang because domestic visitors dominate its tourism market while halal tourism services remain uneven. This study aims to synthesize relationships among halal services, destination image, tourist satisfaction, and revisit intention and to develop a conceptual model for subsequent testing. A structured literature review was conducted using qualitative descriptive analysis and significance vote counting. The review population comprised relevant publications on Indonesian tourism; selected sources included six empirical studies, each with 100–430 respondents, and two contextual studies on Padang, selected for relevance and accessible findings. Secondary data were gathered through literature searches and coded by variable relationship, direction, and statistical significance. No new primary survey data were collected. Halal services were significantly associated with satisfaction in three of three tests and with destination image in two of three tests. Satisfaction predicted revisit intention or loyalty in three of three tests, whereas the image–satisfaction relationship was significant in only one of two tests. The direct halal service–visit intention relationship was significant in one of three tests. Contextual data indicate that domestic tourists accounted for 98.4% of 5.47 million Padang visits in 2019, while only four of 138 restaurants were halal-certified. These findings identify satisfaction as a promising pathway for further investigation, rather than establishing causal mediation. Destination managers should prioritize halal certification and service quality, while the proposed model requires field testing using PLS-SEM.