Craft Heritage in Europeana: Digitisation Philosophies and Intangible Knowledge Representation in Asturias, Lõuna-Eesti and Värmland

This article presents a quantitative analysis of Europeana metadata for the regions of Asturias (Spain), Lõuna-Eesti (Estonia) and Värmland (Sweden), measuring the representation of craft heritage—in both its tangible and intangible dimensions—as conditioned by the predominant digitisation philosophy of each corpus. The three regions represent three contrasting models: text-dominant (Asturias), image-dominant (Lõuna-Eesti), and balanced (Värmland). Through multilingual dictionary-based text mining applied to more than 326,000 records across twelve lexical categories, results demonstrate that digitisation philosophy shapes both the prevalence and co-occurrence structure of craft vocabulary. Cramér's V values ranging from 0.098 (Asturias) to 0.999 (Lõuna-Eesti) reveal structurally distinct patterns of tangible–intangible co-presence, with direct implications for data accessibility in rural cultural tourism contexts.