PRAGMATIC ASPECTS OF TRANSLATION (BASED ON DIMINUTIVE AND AFFECTIONATE FORMS OF ADDRESS)

The article examines the pragmatic aspects of translating diminutive and affectionate forms of address from Russian into Bulgarian. Particular attention is paid to the preservation of communicative intentions, emotional and evaluative connotations, and the pragmatic effect of the original utterance. Based on a comparative analysis of literary texts and their translations, the study explores translation strategies aimed at achieving pragmatic equivalence, including functional substitution, pragmatic adaptation, neutralization, and compensation. The findings demonstrate that formal linguistic correspondence does not always ensure the preservation of pragmatic meaning. The study concludes that pragmatic adequacy depends primarily on the translator’s ability to convey the communicative function of forms of address while taking into account contextual and sociocultural differences between the two languages.