The Impacts of Artificial Intelligence on the Field of Communication: An Analysis of Sector Representatives in Türkiye

Artificial intelligence and communication constitute two closely interconnected fields. As the scope of artificial intelligence systems continues to expand, the relationship between AI and communication has evolved substantially. This study aims to analyze the applications of artificial intelligence in communication and their implications for the discipline in both academic and professional contexts. Specifically, the article examines the role of AI technologies and their effects on the communication sector. It also incorporates the perspectives of communication professionals in Türkiye. The study examines how the expanding scope, influence, and significance of artificial intelligence contribute to the development of both the practical and theoretical dimensions of communication. The findings indicate that artificial intelligence technologies are reshaping the communication sector, communication education, and related professional practices. These findings provide insight into how communication agencies, organizations, and professionals may shape and direct their practices in response to advances in artificial intelligence.