JISMONIY TARBIYA VA SPORT SOHASIDA TADBIRKORLIK FAOLIYATINI BOSHQARISH MEXANIZMLARINI TAKOMILLASHTISH YO‘NALISHLARI

The article examines organisational and legal, financial, partnership, digital marketing and human-resource mechanisms for managing entrepreneurship in physical education and sport. It employs comparative analysis of literature and legal documents, descriptive analysis of official information and process modelling. Historical data, programme targets and published outcomes are distinguished. A management model is proposed that connects financial sustainability, service safety and social accessibility. Public-private partnership is considered a conditional option depending on demand, life-cycle costs and risk allocation. Performance indicators and implementation stages are developed. The effectiveness of the proposed mechanism requires further empirical testing