Analysis of Religion and Consumption Research

The aim of this study is to identify the general trends of the existing literature on international studies on religion and consumption and to explore the conceptual, intellectual and social structure of the field. For this purpose, 1794 publications searched in the Web of Science database were analysed by bibliometric analysis method. The analysis of the data was carried out with R programming language. Performance analysis and science mapping techniques were applied to analyse the data. According to the findings of the study, the author with the most publications is ‘E.A. Minton’ while ‘O. Sandıkcı’ was the author with the most citations. The journals that publish the most study is ‘Journal of Islamic Marketing’, and the country that produces the most works is ‘USA’. The most cited study is by Muniz and Schau (2005). The most frequently repeated words in the studies were ‘religion’, ‘religiosity’, ‘consumption’, ‘Islam’, ‘consumer behaviour’ and ‘spirituality’. Analysis of keyword co-occurrence network, document and author co-citation network, and author and country collaboration network revealed various clusters. This study presents the general academic structure of the field of religion and consumption and provides a holistic perspective on the field.