MULTI-ACTOR SUPPORT SYSTEM SHAPING UNIVERSITY STUDENT ENTREPRENEURSHIP – A CASE STUDY AT HANOI OPEN UNIVERSITY

This study investigates how the Multi-Actor Support System (MASS) affects university students’ entrepreneurial skills, motivation, intention, and actions. Using survey data from 2,271 students and a PLS-SEM model, the results show that business and mentor support primarily enhances entrepreneurial self-efficacy. In contrast, support from universities, media, and financial resources tends to boost entrepreneurial motivation. The strong connection between motivation, intention, and behavior shows that motivation is crucial for translating support resources into entrepreneurial activity. The research broadens the Theory of Planned Behavior (TPB) framework by adding insights from human capital and the university entrepreneurial ecosystem. It also highlights the need for coordinated stakeholder efforts to improve the effectiveness of student entrepreneurship support in Vietnam.