Makna Digital Learning Dalam Pendidikan Tata Rias Bagi Pembentukan Self-Efficacy Dan Niat Kewirausahaan Siswa SMK

Digital developments in vocational education have transformed the cosmetology learning process from merely technical skills to a space for strengthening entrepreneurial competencies. However, the use of digital learning in shaping students' self-efficacy and entrepreneurial intentions is still not optimal. This study aims to analyze the meaning of digital learning in shaping self-efficacy and entrepreneurial intentions of cosmetology vocational high school students. This study used a qualitative approach with a descriptive exploratory design. The study was conducted at a cosmetology vocational high school with informants consisting of three teachers and three students selected using a purposive sampling technique. Data were collected through in-depth interviews, observation, and documentation. Data analysis was conducted using the Creswell thematic analysis model through the stages of data reduction, categorization, data presentation, and drawing conclusions. The results showed that digital learning through learning platforms and social media strengthened students' self-efficacy through visual, flexible, and iterative learning experiences. Furthermore, exposure to digital beauty industry content increased students' entrepreneurial intentions, reflected in an increased interest in opening independent cosmetology services. Digital learning also shaped students' understanding of business opportunities in the digital-based creative industry. Digital learning plays a crucial role in strengthening self-efficacy and shaping entrepreneurial intentions of cosmetology vocational high school students. Digital-based learning provides a more contextual learning experience for the development of the beauty industry and the digital entrepreneurship ecosystem. Keywords: Digital Learning; Self-Efficacy; Entrepreneurial Intention; Make-Up.