Cultural Encoding in Turkey's 5G Launch Advertising: Supplementary Materials (S1-S3)

Codebook, segment list, both coders' round-1 and round-2 codes, disagreement log, Krippendorff's alpha, sensitivity analysis (S1, Excel); reliability and frequency script (S2, Python); REFI-QDA/MAXQDA export with segment transcripts (S3). Exploratory comparative case analysis of three Turkish 5G launch films (Turkcell, Vodafone Turkey, Turk Telekom; 31 March 2026) through Hofstede's six dimensions.

Authors

Publication Details

Journal
Open Science Framework
Published
2026-11-08
DOI
https://doi.org/10.17605/osf.io/hq3nu
Primary Topic
Cultural Differences and Values
Type
article
Field-Weighted Citation Impact
0.00
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article

Cultural Encoding in Turkey's 5G Launch Advertising: Supplementary Materials (S1-S3)

İsnur İnci Armutlu
Open Science Framework
Cultural Differences and Values
article

Cultural Encoding in Turkey's 5G Launch Advertising: Supplementary Materials (S1-S3)

İsnur İnci Armutlu
article en

Abstract

Codebook, segment list, both coders' round-1 and round-2 codes, disagreement log, Krippendorff's alpha, sensitivity analysis (S1, Excel); reliability and frequency script (S2, Python); REFI-QDA/MAXQDA export with segment transcripts (S3). Exploratory comparative case analysis of three Turkish 5G launch films (Turkcell, Vodafone Turkey, Turk Telekom; 31 March 2026) through Hofstede's six dimensions.

Open Science Framework
Cultural Differences and Values
DOIOpen Access PDFOpenAlex
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Cultural Encoding in Turkey's 5G Launch Advertising: Supplementary Materials (S1-S3) — İsnur İnci Armutlu · Open Science Framework (2026) | TGRS Research Map | TGRS