Analisis Resepsi Audiens Mahasiswa Universitas Dharma Andalas Pada Pesan Motivasi Pendidikan Dan Pengembangan Diri Dalam Podcast Curhat Bang Episode Clash Of Champions

This study aims to analyze the reception of Dharma Andalas University students toward educational motivation and self-development messages conveyed in the Curhat Bang Podcast Episode Clash of Champions. This study uses a qualitative approach with Stuart Hall's reception analysis, which examines audience interpretation through three positions: Dominant-Hegemonic, Negotiated, and Oppositional. The research informants consisted of five main informants who were students of Dharma Andalas University and one supporting informant with a background in Psychology. The informants were selected using purposive sampling. Data were collected through interviews, observation, and documentation, and then analyzed through data reduction, data presentation, and conclusion drawing. The results showed that the five main informants gave different interpretations of the educational motivation and self-development messages conveyed in the podcast. One informant was positioned in the Dominant-Hegemonic position, two informants in the Negotiated position, and two informants in the Oppositional position. The informant in the Dominant-Hegemonic position accepted the messages according to the dominant meaning conveyed, while the informants in the Negotiated position accepted the main messages but adjusted them to their personal experiences and conditions. Meanwhile, the informants in the Oppositional position understood the messages but interpreted them differently by considering the conditions and realities they faced. The perspective of the supporting informant from the field of Psychology strengthened the finding that differences in interpreting motivational messages can be influenced by individual ways of thinking, personal experiences, and individual conditions. Thus, the motivational messages conveyed in the podcast are not interpreted uniformly by students but are processed based on the experiences and conditions of each audience member.