IMPROVING THE ORGANIZATIONAL AND ECONOMIC MECHANISM FOR ASSESSING AND DEVELOPING ENTREPRENEURIAL CULTURE IN THE TOURISM SERVICES SECTOR

The article examines the scientific and methodological foundations for assessing and developing entrepreneurial culture in the tourism services sector (TSS). A conceptual model illustrating the relationship between entrepreneurial culture, economic performance, and competitiveness, a five-level organizational maturity model, and an integral assessment algorithm are proposed. The organizational and economic mechanism for developing entrepreneurial culture, as well as the scientific and methodological conditions for its empirical assessment, are also substantiated.