COFFEE DRINKING CULTURE AS A SOCIAL PRACTICE: AN ETHNOGRAPHIC STUDY IN THE LOCAL COMMUNITY OF LEMBAR VILLAGE, WEST LOMBOK

The culture of drinking coffee in Indonesia has developed into a social practice rich in meaning and function, which goes far beyond just drinking beverages. This culture is an important means of strengthening social interaction between individuals and maintaining and strengthening the cultural identity of the community. This research specifically aims to explore how coffee drinking culture is carried out and interpreted as a social practice in Lembar Village, West Lombok, using an ethnographic approach. Through participatory observation methods carried out directly in the field and in-depth interviews with local residents from various age groups and backgrounds, this study succeeded in uncovering the social dynamics that occur behind the coffee drinking tradition. The results of the study confirm that coffee drinking activities in Lembar Village not only function as a daily routine, but also become a vital social space to build and strengthen solidarity between residents. In addition, this activity is an important medium for information exchange, discussion, and maintenance of local wisdom values that are characteristic of the community. This study highlights the importance of preserving coffee drinking culture as a medium to strengthen social cohesion and community identity, especially in the midst of the rapid modernization and lifestyle changes that have the potential to erode traditional values. Thus, maintaining the tradition of drinking coffee is not only a matter of maintaining habits, but also maintaining the social and cultural sustainability of the people of Lembar Village.