Business Opportunities and Trends in India ‘Silver Market and Youth Premium Market’

In the todays competitive and IA environment, the business of anything has become very challenging. Basically, to woo and influence the consumer is a great deal because everything is on the scale of fluctuations. The customers’ literacy, media explosion and customers behavior, all these affect the consumer’s attitude in the consumption and purchasing process and ultimately on the business opportunities. The most important empowerment, ‘India is the world’s 4th largest economy in terms of Purchasing Power Parity, after USA, China and Japan; it is expected to move to the third position by the year end’. The literacy rate among youth is 82 percent with better literacy ratio among women sector too, which is a very powerful tool. Asia’s relatively bright growth prospects is due to the solid presence of ‘the most exciting consumer market segment’ in Asia; the ‘elderly consumer market’ aged 65 and above, already having long established their financial independence and purchasing power and the ‘young premium consumer market’, the young premium consumer, a segment that is increasingly well educated, geographically mobile and technologically savvy. The youth market is to become bigger in the coming decade, their buying power estimated to reach $ 331 billion in affluent Asia and $ 500 billion in emerging Asia. Business in the 21st Century, beside price will be based on the product quality, more incredible customer service, shopping convenience and customizing will breed success. As a matter of fact, customer is the lifeblood of business. Thus, big latent opportunities are envisaged. Key words: convenience and cost, latent market, purchasing behavior, product variant, old and premium market segment.