Strategies for improving user experience on online food delivery platforms: case studies and lessons learned from China

Abstract In China, the rapid spread of digital life has accelerated the growth of online food delivery services. This study investigates user experience in Meituan and Eleme, the country’s two largest platforms, and identifies key user needs to inform improvement strategies. Findings show that users value interface interaction quality, information quality, personalized services, and expanded same-city delivery functions. These needs reflect a shift from basic usability to greater emphasis on overall experience, value in use, and food health. Based on these insights, the study proposes several enhancement strategies: reorganizing interface visual structures according to user needs, developing AI-driven healthy food recommendation systems, improving same-city delivery services, strengthening the credibility of post-purchase reviews, and increasing the visibility of food information. These results offer practical guidance for improving user experience in Chinese online food delivery apps and provide implications for similar platforms in other countries.