THE ROLE OF CULTURAL TOURISM IN PRESERVING CULTURAL HERITAGE IN UZBEKISTAN

This article examines the role of cultural tourism in preserving and promoting the cultural heritage of Uzbekistan. It highlights the importance of historical monuments, architectural complexes, museums, traditional crafts, national customs, and cultural values in developing the tourism sector. The study explores how cultural tourism contributes to the restoration and protection of historical sites, increases public awareness of national heritage, and strengthens the country's international image. Particular attention is paid to the cultural and historical cities of Samarkand, Bukhara, Khiva, and Shahrisabz. The article also considers the economic and social benefits of cultural tourism, including employment opportunities, local entrepreneurship, and the development of regional infrastructure. Furthermore, it emphasizes the importance of sustainable tourism practices and cooperation between government institutions, local communities, and tourism organizations in ensuring the long-term preservation of cultural heritage.