Influence of Sleek FM's 'Baba Ogbomosho' Jingle on Health Behaviour of Owa Alero Residents

This study investigated if radio jingles mean to create awareness, influence an audience perception, positive action towards herbal remedies for health concerns. The specific objectives set for the study were to examine the effects of the "Baba Ogbomosho" jingle on the attitude of the residents of Owa Alero to herbal health care and to determine the impact of the "Baba Ogbomosho" jingle on the health seeking behaviour of Owa Alero residents. Persuasion and Health Belief Model (HBM) were the theoretical framework used for the study. Population of the study was 45,772 Owa-Alero residents with a sample size of 397 selected to generate data using multi-stage sampling technique. Findings indicate that majority of respondents have a positive perception towards herbal treatments with 88.8% describing them as effective and reliable. In addition, the jingle helps to expose the audience to messages about the herbal medicine which impacts their purchase behaviour. In conclusion, the jingle is not only awareness-raising, but also a proven way to get people to listen. It has had an impact on the beliefs of many people regarding herbal care and its influence on their health decisions. As a result, the research recommends that continuous public health education on the safe use of herbal remedies in treating illnesses should be encouraged.