Digital Marketing Analytics for Hospitality: Measurement Systems, KPI Development, and Campaign Auditing

Rachmad, Yoesoep Edhie. 2027. Digital Marketing Analytics for Hospitality: Measurement Systems, KPI Development, and Campaign Auditing. Global Marketing Analytics Publications.

Authors

Publication Details

Journal
Open Science Framework
Published
2026-11-07
DOI
https://doi.org/10.17605/osf.io/pxahg
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Digital Marketing Analytics for Hospitality: Measurement Systems, KPI Development, and Campaign Auditing

Yoesoep Edhie Rachmad
4 links
Open Science Framework
Digital Marketing and Social Media
article

Digital Marketing Analytics for Hospitality: Measurement Systems, KPI Development, and Campaign Auditing

Yoesoep Edhie Rachmad
article en

Abstract

Rachmad, Yoesoep Edhie. 2027. Digital Marketing Analytics for Hospitality: Measurement Systems, KPI Development, and Campaign Auditing. Global Marketing Analytics Publications.

Open Science Framework
Openalex Percentile: Top 11%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Digital Marketing Analytics for Hospitality: Measurement Systems, KPI Development, and Campaign Auditing — Yoesoep Edhie Rachmad · Open Science Framework (2026) | TGRS Research Map | TGRS