Factor Analysis of the Perceived Constraints Affecting Dried Fish Marketing in Urban Areas of Benue State, Nigeria

The study analysed the perceived constraints affecting dried fish marketing in the urban areas of Benue State, Nigeria. To empirically factor out the perceived constraints affecting dried fish marketing in Urban Areas of Benue State, Nigeria, this study via a multi-stage sampling technique randomly selected 150 dried fish marketers who were administered well-structured questionnaires. The data collected were analysed using factor analysis, the study revealed and concluded that pest (0.839), inadequate processing equipment (0.795), inadequate storage facilities (0.801), price instability (0.804), seasonality (0.798) and lack of capital (0.725) were the significant risk factors affecting dried fish marketing in the study area. It was recommended that storage facilities, processing facilities, weighing balances, necessary facilities and capital be provided to aid and advance the business of marketing of dried fish in the area through public private partnership arrangement and government intervention funds.

Authors

Institutions

Publication Details

Journal
INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES
Published
2026-11-06
DOI
https://doi.org/10.56201/ijmcs.v10.no9.2026.pg118.123
Primary Topic
Fisheries and Aquaculture Studies
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
article

Factor Analysis of the Perceived Constraints Affecting Dried Fish Marketing in Urban Areas of Benue State, Nigeria

P.O Odeh
2 links
INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES
Fisheries and Aquaculture Studies
article

Factor Analysis of the Perceived Constraints Affecting Dried Fish Marketing in Urban Areas of Benue State, Nigeria

P.O Odeh
article en

Abstract

The study analysed the perceived constraints affecting dried fish marketing in the urban areas of Benue State, Nigeria. To empirically factor out the perceived constraints affecting dried fish marketing in Urban Areas of Benue State, Nigeria, this study via a multi-stage sampling technique randomly selected 150 dried fish marketers who were administered well-structured questionnaires. The data collected were analysed using factor analysis, the study revealed and concluded that pest (0.839), inadequate processing equipment (0.795), inadequate storage facilities (0.801), price instability (0.804), seasonality (0.798) and lack of capital (0.725) were the significant risk factors affecting dried fish marketing in the study area. It was recommended that storage facilities, processing facilities, weighing balances, necessary facilities and capital be provided to aid and advance the business of marketing of dried fish in the area through public private partnership arrangement and government intervention funds.

INTERNATIONAL JOURNAL OF MARKETING AND COMMUNICATION STUDIES
Nigerian Institute for Oceanography and Marine Research (NG)
Zero hunger, Decent work and economic growth
Openalex Percentile: Top 9%
Fisheries and Aquaculture Studies
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Laika access coming soon