COMPARATIVE ANALYSIS AND ASSESSMENT OF THE CURRENT STATE OF MARKET SEGMENTS IN AZERBAIJAN'S FOOD INDUSTRY

This article presents a comparative analysis and assessment of the current state of market segments in Azerbaijan's food industry. The study examines the level of development of the main product market segments, consumer demand, the competitive environment, pricing policies, and marketing activities within the food industry. It also evaluates the competitiveness of domestic products against imported goods, the key factors influencing consumer behavior, and the current positions of market participants. The findings of the comparative analysis indicate significant differences among market segments in terms of development, innovation adoption, and competitiveness. Based on the research results, the article offers practical recommendations aimed at improving the efficiency of market segmentation, strengthening the competitiveness of food industry enterprises, and supporting the sustainable development of Azerbaijan's food sector.