Analisis Pengaruh Keamanan dan Transparansi terhadap Minat Muzakki Membayar Zakat melalui Platform Digital pada Organisasi Pengelola Zakat di Kota Makassar

This research is motivated by the development of digital technology that encourages people to pay zakat through digital platforms provided by Zakat Management Organizations (OPZ). In their use, security and transparency are important factors that can influence the interest of muzakki in paying zakat through digital platforms. This study aims to determine and analyze the influence of security and transparency on the interest of muzakki in paying zakat through digital platforms at Zakat Management Organizations (OPZ) in Makassar City. This study employs a quantitative approach using a survey method. The study population consists of Makassar City residents who have paid zakat through the digital platform of a Zakat Management Organization (OPZ). Data collection was conducted through the distribution of questionnaires, while data analysis utilized multiple linear regression analysis. The results show that, partially, the security variable does not have a significant effect on muzakki interest in paying zakat through digital platforms, whereas the transparency variable has a positive and significant effect. Simultaneously, security and transparency have a positive and significant effect on muzakki interest in paying zakat through digital platforms at Zakat Management Organizations (OPZ) in Makassar City, with a calculated F-value of 74.554 and a significance level of 0.000 < 0.05.