SOCIAL MEDIA IMPACTS ON SOCIETY AND MENTAL HEALTH: A STUDY WITH SPECIAL REFERENCE TO CHENNAI CITY

This study aims to analyze the effects of social media on mental health and societal behavior, with a specific focus on the urban population of Chennai. Using a structured questionnaire administered to 174 respondents, the research examines demographic patterns of social media usage, the relationship between screen time and psychological well-being, and the perceived societal effects of digital engagement. The study found that platforms like WhatsApp, Instagram, and YouTube dominate usage – primarily for social connection and entertainment. Further, there is no statistically significant correlation between time spent on social media and mental health indicators such as anxiety, loneliness, or pressure. The study concluded with recommendations for healthier digital habits, including algorithmic transparency, content moderation, and features that promote mindful usage. These insights aim to inform strategies that foster mental well-being and social harmony in the digital age.