Revenue and Income Analysis of Poultry Egg Marketing in Nnewi North Local Government, Anambra State, Nigeria

The study examined revenue and income analysis of poultry egg marketing in Nnewi North Local Government, Anambra State, Nigeria. Specifically, it described the socio-economic characteristics of the marketers, marketing channels and volume of trade, marketing structure, profitability and marketing efficiency and constraints to poultry egg marketing in the study area. Primary data were collected by means of structured questionnaire and were analyzed using descriptive statistics, gini coefficient, enterprise budgeting, Sherpherd-Futrell technique and relative importance index. Finding from socioeconomic characteristics showed that majority of the marketers were within the age bracket of 20-39 which implies that the marketers are within their active years. There is a female dominance (51.6%) in the area while majority are married (35.8%). The first channel recorded the highest percentage among the four channels (38.3%), and this is as a result of poultry eggs being cheaper when purchased by consumers directly from the producers. The result of profitability of poultry egg marketing showed that out of the total cost of N1, 891722.1 spent by the marketers, purchases constituted (86.81%) while the least expense was recharge card (1.00%). The enterprise generated a net return on investment of 1.16 and the implication of this is that the marketers return N1.16 kobo for every 1 Naira invested in the enterprise. The result of analysis revealed a market efficiency of 86.2% implying that the marketers were inefficient in the operation of poultry egg marketing in the study area. There is high concentration of sales in the hand of few marketers; hence there is existence of imperfect competition in the market. Risk of breakage, poor storage facility and price fluctuation were perceived as the most serious constraints in the enterprise. Government and other relevant stake holders should assist the marketers on modern storage facilities and good road network should be made available for optimum output were recommended.