How do virtual streamers turn viewership traffic into sales? Consumer behavior mechanisms from an interaction characteristics perspective

Authors

Xiaoxiao Niu (ORCID: https://orcid.org/0000-0002-8751-4893)
Mingye Hu (ORCID: https://orcid.org/0009-0005-7342-2591)
Shuchen Qiao (ORCID: https://orcid.org/0000-0002-0495-5731)
Chen YANG

Institutions

Xi'an University of Technology (CN)

Publication Details

Journal: Advances in Psychological Science
Published: 2026-11-06
DOI: https://doi.org/10.3724/sp.j.1042.2027.0082
Primary Topic: AI in Service Interactions
Type: article
Field-Weighted Citation Impact: 0.00

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article

How do virtual streamers turn viewership traffic into sales? Consumer behavior mechanisms from an interaction characteristics perspective

Xiaoxiao Niu, Mingye Hu, Shuchen Qiao, Chen YANG

Nov 6, 2026

7 links

Advances in Psychological Science

AI in Service Interactions

article

How do virtual streamers turn viewership traffic into sales? Consumer behavior mechanisms from an interaction characteristics perspective

Xiaoxiao Niu, Mingye Hu, Shuchen Qiao, Chen YANG

November 6, 2026article en

Abstract

No abstract available for this paper.

Advances in Psychological ScienceVol. 35(1)

Xi'an University of Technology (CN)

Openalex Percentile: Top 12%

AI in Service Interactions

DOI Open Access PDF OpenAlex

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How do virtual streamers turn viewership traffic into sales? Consumer behavior mechanisms from an interaction characteristics perspective — Xiaoxiao Niu, Mingye Hu, et al. · Advances in Psychological Science (2026) | TGRS Research Map | TGRS