The Listener-Proxy Dual-Narration Framework
Video product education is often delivered as a one-directional explanation. Existing marketing research provides strong evidence that hearing different narrating voices in succession can increase attention, message processing, and persuasion under appropriate conditions. This paper proposes a more specific extension: the Listener-Proxy Dual-Narration Framework. Rather than treating two voices as equivalent presenters or as a panel, the framework assigns asymmetric roles. A host functions as a proxy for the audience, asking the questions, requesting clarification, and expressing the uncertainty that a listener may privately experience. A second voice functions as the explainer, translating researched or technical information into understandable guidance. The model is proposed as a human-centered communication architecture for AI products, startup demonstrations, health education, onboarding, and other settings in which unfamiliarity can interfere with comprehension and trust. The framework is conceptually grounded in research on voice numerosity, social presence, multimedia pedagogical agents, and human-AI communication. It is presented as a testable design framework, not as a claim that dual narration itself is new.
Authors
- Raymond Chan (ORCID: https://orcid.org/0009-0005-0324-3619)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2026-11-06
- DOI
- https://doi.org/10.5281/zenodo.24019252
- Primary Topic
- Visual and Cognitive Learning Processes
- Type
- article
- Field-Weighted Citation Impact
- 0.00