Strategy for ensuring the competitiveness of Ukrainian energy enterprises in the conditions of sustainable development

The article examines the theoretical, methodological, and applied principles for developing a strategy to ensure the competitiveness of Ukraine’s energy enterprises in the context of sustainable development. The study is relevant because the domestic energy sector must adapt to structural transformations in the energy market, the consequences of military challenges, increased requirements for energy security, decarbonization, digitalization, and Ukraine’s integration into the European energy space. It has been established that the competitiveness of energy enterprises in modern conditions is determined not only by the level of economic efficiency and the ability to provide stable energy supply, but also by innovative and technological potential, investment attractiveness, environmental responsibility, energy efficiency, and the ability to quickly adapt to changes in the external environment. The study’s methodological basis includes general scientific and specialized methods, including a systematic approach; methods of analysis and synthesis; induction and deduction; comparison and generalization; and statistical and structural-dynamic analysis. The study’s results identify significant structural changes in Ukraine’s energy sector. Electricity production fell from about 157,7 billion kWh in 2021 to 96,9 billion kWh in 2024, reflecting the scale of transformations in the industry’s production potential. At the same time, the share of electricity from renewable sources in total generation increased from 12,99% in 2021 to 16,22% in 2024, according to relevant statistical estimates. These trends indicate the need to restore energy capacities, modernize technology, and accelerate the transition to a more diversified, decentralized, and low-carbon energy model. The practical significance of the results lies in their potential use by energy enterprise management when developing strategies for restoration, modernization, and long-term development. It is concluded that ensuring the sustainable competitive position of Ukrainian energy enterprises requires a transition to an adaptive strategic management model that balances economic efficiency, technological innovation, environmental responsibility, and energy security. Keywords: energy enterprise, strategy, competitiveness, competitiveness management, strategic management, competitive advantage, competitive potential, sustainable development.