HYBRID AGILE MANAGEMENT METHODOLOGY: INTEGRATION OF KANBAN AND SCRUM FOR SMALL AND MEDIUM-SIZED COMPANIES AND TECHNOLOGY-BASED COMPANIES

Agile methodologies have been widely adopted to optimize project management, especially in Small and Medium-sized Enterprises (SMEs) and Technology-Based Companies (TBEs), which require flexibility and efficiency in their processes. Among these methodologies, Scrum and Kanban stand out for their structured and adaptable approaches, respectively. However, the isolated application of each one can present challenges, such as the rigidity of Scrum or the lack of predictability of Kanban. This article proposes a hybrid model that combines the strengths of these methodologies, allowing a balanced approach that combines structured planning and continuous adaptation. Through a literature review, the applicability of this integration in the context of SMEs and TBEs was analyzed, culminating in the proposal of an implementation model based on monthly cycles and a visual task management system. The results indicate that this approach can increase operational efficiency.