Post-survey instrument

These are the supplemental materials for “Transparency for Whom? A Q-Methodological Study of Privacy Viewpoints and Personalized Advertising,” a Rapid Communication submitted to the Journal of Interactive Advertising. The study used Q methodology to find shared viewpoints about online privacy and personalized advertising. Fifty-seven participants rank-ordered 28 statements into a forced quasi-normal distribution from −4 to +4 and then completed a post-sort questionnaire. The sorts were factor-analyzed in KADE, and a two-factor solution was retained. Forty-eight sorts defined the two factors.