PROSPECTS FOR THE APPLICATION OF DIGITAL TECHNOLOGIES IN THE ACCOUNTING AND AUDITING SYSTEM

Purpose of the research – The purpose of this study is to examine the application areas of modern digital technologies in the accounting and auditing system, evaluate their impact on financial reporting, audit quality, and managerial efficiency, identify the existing challenges, and develop scientifically grounded recommendations regarding future development prospects. Research methodology – The study is based on a systematic approach and employs comparative analysis, content analysis, induction, and deduction methods. Contemporary scientific literature, international accounting and auditing standards, and studies on digital technologies were analyzed. Practical implications of the research – The findings of this study provide practical guidance for the digital transformation of accounting and auditing systems, the automation of audit procedures, the improvement of financial reporting quality, and the enhancement of managerial decision-making processes within organizations. Research findings – The study demonstrates that artificial intelligence, blockchain, Big Data, cloud computing, and robotic process automation (RPA) significantly improve the efficiency of accounting and auditing systems. Originality and scientific novelty – The study provides a comprehensive evaluation of the application of digital technologies in accounting and auditing by systematically analyzing the influence of various digital solutions on financial management 2 and audit quality. It presents scientifically grounded conclusions regarding the benefits, challenges, and future prospects of digital transformation and offers practical recommendations for the effective implementation of innovative technologies in accounting and auditing systems.