SUPERMERCADISMO, ECONOMIA SOLIDÁRIA E CONSUMO RESPONSÁVEL

The article analyses the contradictions between the supermercadism, as an hegemonic form of organization of the food system, and the experiences of the solidary economy and the responsible consumption at the city of São Carlos (SP). Starting off of the comprehension that the food structured market expansion articulated with the agribusiness and the economy’s neoliberalization deepened the market concentration, the eating standardization, and the detachment between producers and consumers. Metodologically, the research has a qualitative approach and has the Responsible Consumption Group Tandem as empirical cut. It also counted with semi structed interviews with members of the Tandem and small farmer women associated with the familiar agricultural. The results indicates that the solidary economy and responsible consumption groups are relevant experiences of approximation between the city and the rural, reinforcing the short food supply chains and political consumption. At the same time, the limits about the operation scale, logistics, the restricted social range, and the difficulty of short food supply chains fully dolidary constitution in na hegemonized context became evident. So, it concludes that the iniciatives cannot substitute the prevalent system but open concrete gaps to the construction of fairer, territorialized and socially rooted ways of food production, circulation and consumption.