Pengaruh Influencer Saham, Literasi Keuangan dan Kemajuan Teknologi terhadap Minat Investasi Saham pada Mahasiswa di Surabaya

This study aims to examine the influence of stock influencers, financial literacy, and technological advancement on stock investment interest among university students in Surabaya, with pocket money included as a control variable. Surabaya was selected as the research site because it has the highest number of Single Investor Identifications (SID) in East Java, totaling 455,705. Grounded in the Theory of Planned Behavior, this quantitative causal study utilizes primary data collected via questionnaires from 394 active university students in Surabaya, selected through purposive sampling. The data were analyzed using PLS-SEM with the support of SmartPLS. The results indicate that stock influencers, financial literacy, and technological advancement have a positive and significant impact on stock investment interest, with technological advancement emerging as the most dominant factor. Pocket money, as a control variable, also shows a positive and significant influence on stock investment interest. The research model accounts for 33.9% of the variance in stock investment interest. These findings suggest that students should balance technological advancement with an understanding of financial literacy and a critical attitude when consuming information from stock influencers.