THEORETICAL FOUNDATIONS FOR ENHANCING PRAGMATIC COMPETENCE IN TEACHING ENGLISH TO FUTURE TOURISM PROFESSIONALS

This article explores the theoretical foundations for enhancing pragmaticcompetence in teaching English to future tourism professionals. It examines pragmatics as acore component of communicative competence, emphasizing the ability to use languageappropriately in culturally and professionally specific contexts. Drawing on theories ofEnglish for Specific Purposes (ESP), intercultural communication, and discourse-basedlanguage teaching, the study highlights the importance of speech acts, politeness strategies,and context-sensitive communication in tourism settings. The paper also analyzes the role ofauthentic materials and situational tasks in developing pragmatic awareness. Particularattention is given to the integration of linguistic and sociocultural knowledge, which isessential for effective interaction with international tourists. The findings underline the needfor systematic incorporation of pragmatic instruction into tourism-oriented English curriculato ensure professional communicative effectiveness.