The Orchestrapreneur: A New Name for Leading People and AI Across Firm Boundaries

AI has made it easier than ever to generate solutions. It has not made it easier to secure a client's trust, get specialists to commit, or put an answer to work. This essay introduces three original concepts from my ongoing research: the orchestrapreneur, orchestrapreneurship, and orchestrapreneurial capability. Together they describe how one accountable person can bring together a client, independent specialists, and AI agents to solve a problem none of them could solve alone.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-11-05
DOI
https://doi.org/10.5281/zenodo.23989240
Primary Topic
Artificial Intelligence Applications
Type
article
Field-Weighted Citation Impact
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article

The Orchestrapreneur: A New Name for Leading People and AI Across Firm Boundaries

Jeong-Hwan Choi
Zenodo (CERN European Organization for Nuclear Research)
Artificial Intelligence Applications
article

The Orchestrapreneur: A New Name for Leading People and AI Across Firm Boundaries

Jeong-Hwan Choi
article en

Abstract

AI has made it easier than ever to generate solutions. It has not made it easier to secure a client's trust, get specialists to commit, or put an answer to work. This essay introduces three original concepts from my ongoing research: the orchestrapreneur, orchestrapreneurship, and orchestrapreneurial capability. Together they describe how one accountable person can bring together a client, independent specialists, and AI agents to solve a problem none of them could solve alone.

Zenodo (CERN European Organization for Nuclear Research)
University of Maine at Presque Isle (US)
Openalex Percentile: Top 16%
Artificial Intelligence Applications
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