Communication Patterns and Moral Messages in the Film “Andai Ibu Tak Menikah dengan Ayah” (Semiotic Analysis of Charles Sanders Pierce)

This study aims to analyze the representation of communication patterns and moral messages in the film Andai Ibu Bukan Married con Ayah using Charles Sanders Peirce's semiotic approach. The film was selected because it portrays family life, communication conflicts, parental sacrifices, and moral values that closely reflect contemporary social realities. This research employed a qualitative approach using Charles Sanders Peirce's semiotic analysis, which focuses on three elements: representamen, object, and interpretant. Primary data were collected through observations of Scenes, dialogues, characters' expressions, and visual elements in the film, while secondary data were obtained from books, scientific journals, and previous related studies. The findings reveal that the dominant communication patterns portrayed in the film include interpersonal communication, family communication, one-way communication, open communication, and symbolic communication. Family conflicts mainly arise from the lack of openness, responsibility, and honesty among family members. On the other hand, the film emphasizes the importance of empathetic communication, mutual understanding, and the courage to express the truth as essential elements in rebuilding family relationships. The moral messages conveyed include responsibility, honesty, affection, sacrifice, empathy, forgiveness, and the importance of maintaining healthy communication within the family. This study concludes that films function not only as entertainment media but also as mass communication media capable of representing social realities while conveying moral values to society.