PRAGMATIC FUNCTIONS OF HUMOR, SARCASM, AND IRONY IN SOCIAL MEDIA INTERACTIONS

This analytical pilot explains how humor, sarcasm, and verbal irony can accomplish different pragmatic tasks in social-media interaction. Method: Thirty explicitly constructed, context-rich exchanges (ten provisionally illustrating each focal phenomenon) were examined through conversational implicature, speech-act theory, (im)politeness, and cyberpragmatics. The examples are researcher-designed demonstrations, not quotations from real users or a sampled platform corpus. Results: The coding illustrates affiliative joking, tension management, face-saving criticism, ridicule, stance-taking, norm enforcement, and repair as possible interactional outcomes. Contrastive readings show that the same words can enact solidarity or hostility depending on relationship, audience, reply context, and visual cues. Conclusion: Humor is an interactional effect, whereas sarcasm and irony are inference-sensitive strategies that may overlap with humor but need not do so. The pilot proposes a transparent coding protocol for subsequent validation with consent-appropriate, traceable social-media data.

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JALC JOURNAL OF APPLIED LINGUISTIC AND STUDIES OF CULTURAL
Published
2026-11-03
Primary Topic
Language, Discourse, Communication Strategies
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article
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article

PRAGMATIC FUNCTIONS OF HUMOR, SARCASM, AND IRONY IN SOCIAL MEDIA INTERACTIONS

Gomesh Karnchanapayap
JALC JOURNAL OF APPLIED LINGUISTIC AND STUDIES OF CULTURAL
Language, Discourse, Communication Strategies
article

PRAGMATIC FUNCTIONS OF HUMOR, SARCASM, AND IRONY IN SOCIAL MEDIA INTERACTIONS

Gomesh Karnchanapayap
article en

Abstract

This analytical pilot explains how humor, sarcasm, and verbal irony can accomplish different pragmatic tasks in social-media interaction. Method: Thirty explicitly constructed, context-rich exchanges (ten provisionally illustrating each focal phenomenon) were examined through conversational implicature, speech-act theory, (im)politeness, and cyberpragmatics. The examples are researcher-designed demonstrations, not quotations from real users or a sampled platform corpus. Results: The coding illustrates affiliative joking, tension management, face-saving criticism, ridicule, stance-taking, norm enforcement, and repair as possible interactional outcomes. Contrastive readings show that the same words can enact solidarity or hostility depending on relationship, audience, reply context, and visual cues. Conclusion: Humor is an interactional effect, whereas sarcasm and irony are inference-sensitive strategies that may overlap with humor but need not do so. The pilot proposes a transparent coding protocol for subsequent validation with consent-appropriate, traceable social-media data.

JALC JOURNAL OF APPLIED LINGUISTIC AND STUDIES OF CULTURAL
Silpakorn University (TH)
Openalex Percentile: Top 4%
Language, Discourse, Communication Strategies
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