Building trust and empathy: communication intervention improving provider skills, resilience, and vaccine communication in Nigeria

Healthcare providers are trusted sources of vaccine information, yet community engagement on COVID-19 vaccination remained limited in Nigeria. This study evaluated the Building Trust and Empathy (BTE) intervention to strengthen providers' communication skills and resilience. A pre–post quasi-experimental study with delayed follow-up was conducted in secondary and tertiary health facilities across four Nigerian states. Of 2,637 providers trained, 501 completed matched pre- and post-training assessments, and 221 completed a follow-up survey 4–8 months later. The intervention combined two-day in-person training, 6–8 weeks of WhatsApp coaching, and four weeks of interactive voice response reinforcement. Knowledge and counselling practices improved significantly after training, with gains sustained at follow-up. Providers completing all intervention components reported greater improvements in community-provider interactions and vaccine counselling behaviours. These findings suggest that multicomponent communication interventions can strengthen provider capacity and support more effective, resilient vaccine communication programs in Nigeria and similar settings.

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Publication Details

Journal
Development in Practice
Published
2026-11-03
DOI
https://doi.org/10.1080/09614524.2026.2744303
Primary Topic
Vaccine Coverage and Hesitancy
Type
article
Field-Weighted Citation Impact
0.00
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article

Building trust and empathy: communication intervention improving provider skills, resilience, and vaccine communication in Nigeria

Suruchi Sood, Akinsewa Akiode, Lisa Mwaikambo, Ian Tweedie et al.
Development in Practice
Vaccine Coverage and Hesitancy
article

Building trust and empathy: communication intervention improving provider skills, resilience, and vaccine communication in Nigeria

Suruchi Sood, Akinsewa Akiode, Lisa Mwaikambo, Ian Tweedie, Olayinka Badmus, Joseph Edor, Bolatito Aiyenigba, Nathanael Afolabi
article en

Abstract

Healthcare providers are trusted sources of vaccine information, yet community engagement on COVID-19 vaccination remained limited in Nigeria. This study evaluated the Building Trust and Empathy (BTE) intervention to strengthen providers' communication skills and resilience. A pre–post quasi-experimental study with delayed follow-up was conducted in secondary and tertiary health facilities across four Nigerian states. Of 2,637 providers trained, 501 completed matched pre- and post-training assessments, and 221 completed a follow-up survey 4–8 months later. The intervention combined two-day in-person training, 6–8 weeks of WhatsApp coaching, and four weeks of interactive voice response reinforcement. Knowledge and counselling practices improved significantly after training, with gains sustained at follow-up. Providers completing all intervention components reported greater improvements in community-provider interactions and vaccine counselling behaviours. These findings suggest that multicomponent communication interventions can strengthen provider capacity and support more effective, resilient vaccine communication programs in Nigeria and similar settings.

Development in Practice
Johns Hopkins University (US), Johns Hopkins Center for Communication Programs (US)
Openalex Percentile: Top 12%
Vaccine Coverage and Hesitancy
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