PENGARAUH LITERASI DIGITAL DAN LITERASI EKONOMI TERHADAP MINAT MAHASISWA DALAM BERINVESTASI SECARA DIGITAL

Thisgstudygaims toganalyze theginfluence of digital literacy andgeconomic literacygon students' interestgin digitalginvestment. Thegstudy used a quantitativegapproach with an associative design. The research sample consisted of students of the Economics Education Study Program at PGRI Jombang University, selected using proportionate stratified random sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with the help of SPSS 25. The results showed that digital literacy had no significant effect on students' investment interest, while economic literacy had a positive and significant effect. Simultaneously, digital literacy and economic literacy had a significant effect on digital investment interest. This study recommends improving economic and digital literacy education to support students' investment interest.