Media Awareness, Programming and Residents’ Assessment of Domestic Violence Reportage in Rivers State

This study examined media representation and public perception of domestic violence in Rivers State, focusing on two objectives: identifying the views of Port Harcourt residents and media workers on what constitutes domestic violence, and assessing the extent to which media representation has promoted support for victims of domestic violence in Rivers State. The study was anchored on Agenda-Setting Theory, Spiral of Silence Theory and Knowledge Gap Theory. A mixed-method research design was adopted, combining a structured questionnaire with interviews to obtain quantitative and qualitative data. A total of 400 copies of the questionnaire were distributed to residents of Port Harcourt and media workers, of which 382 copies, representing a 95.5% retrieval rate, were found valid for analysis. Quantitative data were analysed using frequencies, percentages and mean statistics, with a criterion mean of 2.50 guiding decisions, while qualitative data were analysed thematically. The findings revealed that respondents demonstrated a broad understanding of domestic violence, recognising it as encompassing physical assault and other forms of abuse. The findings also indicated that media representation contributed positively to promoting support for victims, although its influence was comparatively moderate. The study concludes that media reportage plays an important role in shaping public understanding of domestic violence and encouraging support for victims, but its contribution requires more consistent and effective communication. It recommends that media organisations intensify responsible reporting, provide regular educational programmes and disseminate information on available support services to strengthen public understanding and encourage practical assistance for victims of domestic violence in Rivers State.