CULTURAL TOURISM AND SUSTAINABILITY: A REVIEW OF RECENT RESEARCH AND TRENDS

This article examines the relationship between cultural tourism and sustainable development based on a review of recent academic research and emerging trends. Particular attention is given to the preservation of cultural heritage, the involvement of local communities in tourism activities, economic benefits, and environmental sustainability. The study also explores the role of digitalization, innovative technologies, and responsible tourism approaches in promoting sustainable cultural tourism. Based on a review of recent scholarly literature, the paper identifies key directions and emerging trends for enhancing the sustainability of cultural tourism. The findings provide practical insights into achieving a balance between tourism development and the preservation of cultural heritage.