PENGARUH KUALITAS PELAYANAN DAN NIAT PEMBELIAN TERHADAP KEPUASAN KONSUMEN PADA LOVING NATURE (LN) FORTUNATE COFFEE PEKANBARU

This study aims to determine the effect of service quality and purchase intention on consumer satisfaction at Loving Nature (LN) Fortunate Coffee Pekanbaru. The research method used is a quantitative method with an explanatory research design. The population in this study were consumers of LN Fortunate Coffee Pekanbaru during the period of December 2025 to February 2026 totaling 120 consumers. The sampling technique used was simple random sampling with a total sample of 30 respondents. Data collection techniques were carried out using questionnaires with a Likert scale. The data analysis technique used multiple linear regression analysis with the help of SPSS version 26.The results showed that service quality had a positive and significant effect on consumer satisfaction with a t-count value of 3.635 and a significance value of 0.001 < 0.05. Purchase intention also had a positive and significant effect on consumer satisfaction with a t-count value of 3.941 and a significance value of 0.001 < 0.05. Simultaneously, service quality and purchase intention had a significant effect on consumer satisfaction with an F-count value of 35.235 and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.710 indicates that 71% of consumer satisfaction can be explained by service quality and purchase intention, while the remaining 29% is influenced by other variables outside this study.