A Study on The Impact of Digital Advertising on Brand Awareness in Coimbatore

Digital advertising has emerged as an effective tool for promoting fashion brands and creating consumer awareness. This study examines the role of digital advertising in influencing brand recognition and recall among consumers in Coimbatore. Primary data were collected from 50 respondents through a structured questionnaire. The findings highlight Instagram as the leading advertising platform and reveal positive consumer perceptions of digital advertising in building fashion brand awareness.