Innovative Management Strategies for Enhancing the Sustainability and Profitability of SMMEs in the Western Cape Province in South Africa

This research examines the novel management techniques utilised by Small, Medium, and Micro Enterprises (SMMEs) in the Western Cape Province of South Africa to improve their sustainability and profitability. Although small and medium-sized enterprises are crucial for economic development and job generation, they encounter several obstacles jeopardising their existence. Employing a qualitative research methodology and a case study framework, semi-structured interviews were carried out with 12 owners and managers of small, medium, and micro enterprises. Thematic examination with ATLAS.ti revealed five principal strategy themes and numerous significant difficulties. The results indicate that small and medium-sized enterprises exhibit resilience and ingenuity when confronted with challenges, utilising digital resources, customer-centric strategies, and localised partnerships. Suggestions encompass enhanced policy backing, readily available financing, and focused skill enhancement