The digital mannequin: micro-trend mimesis and parasocial identity construction in emerging adult females on Instagram reels

This study examines the impact of Instagram Reels on the identity development of young female adults aged 18–25 years through an analysis of the interface between parasocial relations, micro-trend mimesis, and digital validation loops. Using semi-structured in-depth interviews, the study explores the effects of parasocial influence from individuals considered trendsetters on how a woman’s self-perception is shaped through continual viewing of short videos on Instagram. Additionally, it investigates how the imitation of micro-trends by women leads to the development of digital mannequins, which are aesthetically pleasing images that individuals express themselves as on social media platforms. The findings reveal that women are becoming increasingly reliant upon external sources of validation such as likes, comments, and shares to establish their self-worth and develop their identities. Grounded in Parasocial Relationship Theory, Social Comparison Theory, and Self-Discrepancy Theory, this research provides a better understanding of the pressures placed on emerging female adults by algorithm-driven social media environments toward making homogeneous and performative digital identities.