Understanding the Patient Journey: How Mobile Ethnography Captures Real-Life Experiences

The patient journey covers everything from first symptoms and diagnosis to treatment, care visits and daily self-management, including what happens between appointments. Mobile ethnography lets patients record that journey on their own phones, in text, photos, voice notes, videos and documents, as it happens. The strongest patient journey studies combine a mobile patient diary (what happens) with a one-to-one live video interview (why it happens). This guide walks through a real example: a 21-day asthma patient diary followed by a 30-minute deep-dive interview on Terapage. AI summaries, sentiment analysis, excerpts and taxonomies turn patient stories into findings, translated into more than 130 languages.