Digital Ancestralism: Reimagining Presence, Memory, and Spiritual Mediation among African Christian Youth in the Age of Social Media

Digital ancestralism has emerged as a significant theological and socio-cultural phenomenon among African Christian youth in South Africa, particularly through the increasing influence of social media and digital communication platforms. While African theology has long emphasised relational continuity between the living and the “living-dead,” limited attention has been given to how digital technologies reshape these relationships. Using a qualitative, literature-based and interpretive methodology, the study draws on interdisciplinary perspectives from African theology, digital religion and media studies to examine how digital platforms function as spaces of presence, memory and communal engagement. The paper argues that practices such as social media memorialisation, WhatsApp prayer groups and virtual funerals represent new forms of mediated relationality that extend traditional understandings of ancestry into digital environments. These practices are conceptualised as “digital ancestralism,” a hybrid theological condition that challenges binary distinctions such as sacred versus secular, presence versus absence and physical versus spiritual reality. Drawing on African relational ontology, mediatisation theory and networked religion, the study demonstrates how digital technologies do not merely transmit religious meaning but actively reshape theological experience and expression. The article highlights how African Christian youth act as agents of theological innovation, constructing spirituality within digitally networked contexts. The findings suggest that digital ancestralism is not a departure from tradition but a contextual reinterpretation of enduring African cosmological beliefs. The study concludes by proposing a constructive theological framework that calls for critical engagement with digitally mediated spirituality in relation to doctrines of presence, mediation, ecclesiology and eschatology within contemporary African Christianity.

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Publication Details

Journal
International Journal of Business Ecosystem and Strategy (2687-2293)
Published
2026-11-04
DOI
https://doi.org/10.36096/ijbes.v8i6.1340
Primary Topic
Media, Religion, Digital Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

Digital Ancestralism: Reimagining Presence, Memory, and Spiritual Mediation among African Christian Youth in the Age of Social Media

Hundzukani P. Khosa-Nkatini, Mboni Collins Makamu
International Journal of Business Ecosystem and Strategy (2687-2293)
Media, Religion, Digital Communication
article

Digital Ancestralism: Reimagining Presence, Memory, and Spiritual Mediation among African Christian Youth in the Age of Social Media

Hundzukani P. Khosa-Nkatini, Mboni Collins Makamu
article en

Abstract

Digital ancestralism has emerged as a significant theological and socio-cultural phenomenon among African Christian youth in South Africa, particularly through the increasing influence of social media and digital communication platforms. While African theology has long emphasised relational continuity between the living and the “living-dead,” limited attention has been given to how digital technologies reshape these relationships. Using a qualitative, literature-based and interpretive methodology, the study draws on interdisciplinary perspectives from African theology, digital religion and media studies to examine how digital platforms function as spaces of presence, memory and communal engagement. The paper argues that practices such as social media memorialisation, WhatsApp prayer groups and virtual funerals represent new forms of mediated relationality that extend traditional understandings of ancestry into digital environments. These practices are conceptualised as “digital ancestralism,” a hybrid theological condition that challenges binary distinctions such as sacred versus secular, presence versus absence and physical versus spiritual reality. Drawing on African relational ontology, mediatisation theory and networked religion, the study demonstrates how digital technologies do not merely transmit religious meaning but actively reshape theological experience and expression. The article highlights how African Christian youth act as agents of theological innovation, constructing spirituality within digitally networked contexts. The findings suggest that digital ancestralism is not a departure from tradition but a contextual reinterpretation of enduring African cosmological beliefs. The study concludes by proposing a constructive theological framework that calls for critical engagement with digitally mediated spirituality in relation to doctrines of presence, mediation, ecclesiology and eschatology within contemporary African Christianity.

International Journal of Business Ecosystem and Strategy (2687-2293)Vol. 8(6)
North-West University (ZA), University of Venda (ZA)
Openalex Percentile: Top 4%
Media, Religion, Digital Communication
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