A Study on The Marketing Challenges Faced by Small Businesses in The Digital ERA

The rapid transition to digital-first marketplaces forces small businesses to adopt online marketing channels to remain competitive. While digital tools provide wide reach and measurable returns, small enterprises often struggle due to inherent structural and financial limitations.

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-11-04
DOI
https://doi.org/10.5281/zenodo.23943209
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study on The Marketing Challenges Faced by Small Businesses in The Digital ERA

Sherin Priya J Mrs. Dr.R.Murugalakshmi
Zenodo (CERN European Organization for Nuclear Research)
SMEs Development and Digital Marketing
article

A Study on The Marketing Challenges Faced by Small Businesses in The Digital ERA

Sherin Priya J Mrs. Dr.R.Murugalakshmi
article en

Abstract

The rapid transition to digital-first marketplaces forces small businesses to adopt online marketing channels to remain competitive. While digital tools provide wide reach and measurable returns, small enterprises often struggle due to inherent structural and financial limitations.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 8%
SMEs Development and Digital Marketing
DOIOpen Access PDFOpenAlex
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A Study on The Marketing Challenges Faced by Small Businesses in The Digital ERA — Sherin Priya J Mrs. Dr.R.Murugalakshmi · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS