Customer Perception Towards Eco-Loans and Their Impact on Customer Satisfaction

This research article examines the relationship between customer perception towards eco-loans and customer satisfaction. It proposes a conceptual framework that considers perceived economic benefits, environmental benefits, accessibility, service quality, trust, and awareness as determinants of customer perception. Customer satisfaction is considered the outcome variable. The article also presents a review of relevant literature, research objectives, hypotheses, a proposed methodology, and implications for banking institutions. The proposed framework can be empirically tested among customers of public and private sector banks.