Hosting beyond the machine: Reclaiming the host in tourism and hospitality education

Tourism and hospitality (T&H) education is being reshaped by automation, algorithmic management and labour-market instability. Existing responses have emphasised digital competence, employability, AI readiness and graduate resilience, but these concerns remain weakly connected to the relational conditions of hosting. This viewpoint article addresses that gap through a host-centred framework for tourism and hospitality education. Drawing on hospitality philosophy, ethics of care and research on technologically mediated work, it links three pressures to three educational capacities. Constraints on agency correspond to relational judgement, the proceduralisation of care to ethical responsiveness and the displacement of relational value to anticipatory well-being. The framework explains why these capacities should be developed together and relates them to learning processes, pedagogical methods, assessment and organisational conditions. It is presented as a context-sensitive conceptual proposition and not as a validated curriculum model, since its application depends on local patterns of technological adoption, educational resources, labour organisation and understandings of hospitality. The article argues that preparing students for automated service environments requires more than technical proficiency. It also requires the judgement, responsibility and future preparedness needed to sustain meaningful hosting.

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Publication Details

Journal
Research in Hospitality Management
Published
2026-11-03
DOI
https://doi.org/10.1080/22243534.2026.2749885
Primary Topic
Hospitality and Tourism Education
Type
article
Field-Weighted Citation Impact
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article

Hosting beyond the machine: Reclaiming the host in tourism and hospitality education

Georges El Hajal
Research in Hospitality Management
Hospitality and Tourism Education
article

Hosting beyond the machine: Reclaiming the host in tourism and hospitality education

Georges El Hajal
article en

Abstract

Tourism and hospitality (T&H) education is being reshaped by automation, algorithmic management and labour-market instability. Existing responses have emphasised digital competence, employability, AI readiness and graduate resilience, but these concerns remain weakly connected to the relational conditions of hosting. This viewpoint article addresses that gap through a host-centred framework for tourism and hospitality education. Drawing on hospitality philosophy, ethics of care and research on technologically mediated work, it links three pressures to three educational capacities. Constraints on agency correspond to relational judgement, the proceduralisation of care to ethical responsiveness and the displacement of relational value to anticipatory well-being. The framework explains why these capacities should be developed together and relates them to learning processes, pedagogical methods, assessment and organisational conditions. It is presented as a context-sensitive conceptual proposition and not as a validated curriculum model, since its application depends on local patterns of technological adoption, educational resources, labour organisation and understandings of hospitality. The article argues that preparing students for automated service environments requires more than technical proficiency. It also requires the judgement, responsibility and future preparedness needed to sustain meaningful hosting.

Research in Hospitality Management
NHL Stenden University of Applied Sciences (NL)
Openalex Percentile: Top 8%
Hospitality and Tourism Education
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Hosting beyond the machine: Reclaiming the host in tourism and hospitality education — Georges El Hajal · Research in Hospitality Management (2026) | TGRS Research Map | TGRS