Managing Cultural Diversity Through Corporate Culture Integration: A Human Resource Perspective from Multinational Groups

This study examines how multinational corporations manage cultural diversity through corporate culture integration from a human resource management perspective with a focus on the YESHI GROUP in Côte d’Ivoire. This study used an embedded mixed-methods design within a case study framework and collected data through a structured questionnaire for quantitative analysis in addition to semi-structured interviews, focus-group discussions, and observations for qualitative insight. The sample included 127 valid responses and 15 key informants from different hierarchical levels. Key findings included highly positive perceptions of organizational outcomes associated with cultural integration (M = 4.01), a strong positive association between corporate culture integration and organizational outcomes (r = 0.84), and notable gaps in managing conflicts, particularly at the operational level. The findings suggest the need for adapted cultural intelligence training for operational staff and anonymous mechanisms for reporting conflicts.