Sustainable Consumers’ Attitude & Perception towards Circular Economy of Bangladesh regarding Ship Breaking and Recycling Products: Evidence from SEM Approach

The study investigates those determinants which impact on consumers’ attitude and perception towards circular economy regarding ship breaking and recycling products in Bangladesh. The purpose of the research was to investigate consumers’ attitude and perception towards ship breaking and recycling products in the content of Bangladeshi consumers. A standardized questionnaire was used to collect 215 data from Bangladeshi consumers of different areas, residents in a few geographical locations like Chattogram, Cumilla, Dhaka and Mymensingh using purposive sampling method. A partial least square structured equation modelling (PLS- SEM) approach was used to evaluate the data and test the hypotheses. The Descriptive research design has been used for this study. There is total 215 respondents. Total 16 items have been considered and given to the respondent to respond according to independent and dependent variables. SPSS version 25 and Smart PLS had used to conduct statistical analysis. The findings indicate that the recycling attitude and perception towards ship breaking and recycling products significantly influenced by Perceived Behavioural Control and Subjective Norms. The maximum respondents in this investigation are students. In this study the sample have considered maximum from the urban area. Side by side there are only 215 sample size. Diversify the sample population, increase sample size, adopt a mixed methods approach, consider cultural and contextual factors. The study provides support to the authorities conduct their ship breaking and recycling business by considering the consumers’ attitude and perception determinants and help them to make proper consumer market. This study also could provide new insights about how competitive advantages could be improved by examining the affective determinants development impacts at the perspective of Bangladeshi consumers.